How He Made $700,000 from $20K in Ad Spend as a Painting Company

Before joining Tridas, what were you struggling with?

I was struggling with scaling my business beyond just myself and a small team. I relied on platforms like Angi’s List and HomeAdvisor, where homeowners would just pick a painter at random, and I had to compete with multiple contractors for the same job. While that kept me busy, I wasn’t building a real brand—I was just another name on a list. I also didn’t have enough consistent, high-quality leads to justify stepping away from painting and focusing on growing the business.

What was your monthly revenue before?

Our revenue was around $400,000 for the year, which put our monthly revenue at roughly $33,000 per month. I was still working on the brush part-time, running estimates, and trying to balance it all. It wasn’t until I stepped back from painting and focused on building the business that things really started to grow. 

What made you decide to work with Tridas?

I decided to work with Tridas because I needed to shift from just being a self-employed painter to actually running a scalable business. I had started seeing how other painting companies were marketing themselves, and I knew I needed to build my own brand presence instead of relying on lead services. Tridas helped me implement systems, automation, and branding strategies that made Middleton Painting a recognizable name in my community. Now, people actually seek us out by name, and that’s been a game changer.

What were some big wins after we helped you solve your problems?

The results have been incredible. In the last two and a half months alone, we closed $400,000 in sales—that’s the same amount we made in all of last year. We scaled our business to $1.1 million in total sales this year, and 700K of that came from the strategies Tridas helped us implement. My cost of marketing stayed at just 2-3%, which is insanely efficient.

Beyond the revenue, the biggest win is that I’ve stepped completely off the brush, allowing me to focus on sales, hiring, and growing the business. I’ve also had people recognize me from our ads in paint stores and out in public, which has helped establish us as a trusted local company.

What would you say to someone who was thinking of working with Tridas?

If you’re on the fence about working with Tridas, do it now—don’t wait like I did. I wish I had made the decision sooner. The investment has more than paid for itself, and the results speak for themselves. If you’re serious about growing your business, building a real brand, and creating a scalable system, Tridas is the right partner to help you do that. It’s been a total game changer for us.